The Apple Watch is here!

The Apple Watch is here!

July 3, 2015  |  Blog  |  No Comments  |  Share

88% of Smartphone Shoppers Have Negative Experiences

June 24, 2013  |  Blog  |  No Comments  |  Share

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Mobile shopping is increasingly an area of competitive advantage for retailers who get it right, according to a new report from Skava that shows 88 percent of smartphone shoppers have negative experiences.

A key finding is that 33 percent of mobile shoppers defect to a competitor after a negative user experience, suggesting that merchants need to put a bigger focus on delivering strong mobile shopping experiences. Another important finding is that 30 percent of smartphone shoppers say they will never return after having a negative user experience.

Many retailers still think that mobile isn’t working – and as such aren’t investing in it – but the reality is that their mobile Web site is just hard to use from a consumer perspective.

Your conversion rate is a reflection of how easy your Web site is to use and how users are enjoying the experience – and retailer’s conversion on mobile varies drastically. When top retailers are selling such huge amounts of products online, the difference between a 0.2 percent and a 1.8 percent conversion rate can hit the tens to hundreds of millions of dollars, so the investment made to create an optimal user experience – which is proven to increase conversion rate – is money well spent.

Amazon did $4 billion in sales in mobile last year. If you do it right, the customers will buy. If you don’t do it right, they will go to a competitor and you could lose market share in this new frontier.

Mobile optimized navigation As mobile traffic continues to grow – it is around 13 percent for many retailers, more merchants are coming out with mobile shopping experiences. However, many of these were created as a knee-jerk reaction and have high bounce rates and low conversion rates because the experiences are not strong.

When retailers put in the effort to create experiences that are easy to use and take into consideration the unique attributes of mobile devices, they are able to achieve significant conversion rates.

Responsive Web Design: What It Is and How To Use It

Responsive Web Design: What It Is and How To Use It

March 13, 2013  |  Blog  |  No Comments  |  Share

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Almost every new client these days wants a mobile version of their website. It’s practically essential after all: one design for the BlackBerry, another for the iPhone, the iPad, netbook, Kindle — and all screen resolutions must be compatible, too. In the next five years, we’ll likely need to design for a number of additional inventions. When will the madness stop? It won’t, of course.

2012 has been a very unusual year in the PC market. For the first time since 2001, PC sales are projected to be lower than they were in the previous year. So which devices are consumers buying? Tablets, for one thing.

Tablet sales are expected to exceed 100 million this year. Their sales numbers may top notebooks next year. Smartphones, of course, are also a hot commodity — according to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones. Meanwhile, the shift to mobile is happening at an extraordinary speed. Today, 30% of Mashable’s traffic is mobile. By the end of next year, this may exceed 50%.

For those of us who create websites and services, all this leads to a singular conclusion: A million screens have bloomed, and we need to build for all of them.

Building apps may seem like the obvious solution. There’s no doubt that having mobile apps for the major platforms is better than having no apps at all, and yet how do you build for every app store?

When it comes to news sites, there’s even more data suggesting that the mobile web is key. According to the Pew Research Center, 60% of tablet users prefer reading news on the mobile web than via an app. While I think media companies should certainly offer apps, it’s clear that having a great mobile website should be the priority.

In the field of Web design and development, we’re quickly getting to the point of being unable to keep up with the endless new resolutions and devices. For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical. Should we just suffer the consequences of losing visitors from one device, for the benefit of gaining visitors from another? Or is there another option?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer reading their news on the mobile web rather than in apps — I think it’s inevitable that 2013 will be the year that responsive design takes off.

Where Marketing is going in 2013 and Beyond

March 13, 2013  |  Blog  |  No Comments  |  Share

internet-marketing-cloud

Fast forward to 2013 where modern marketers have more data available at their fingertips than ever before in history…

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St Columba's Hospice

St Columba’s Hospice

February 11, 2013  |  Blog, Portfolio  |  No Comments  |  Share

Company Profile

St Columba’s purpose is to improve the quality of life for people with progressive, far advanced disease and to provide support for their families.

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Solution Provided

 


Website URL

www.stcolumbashospice.org.uk

 

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Murgitroyd

Murgitroyd

February 11, 2013  |  Blog, Portfolio  |  No Comments  |  Share

Company Profile

Murgitroyd & Company are European Patent & Trade Mark Attorneys. From one Glasgow office, they now have 13 offices throughout the United Kingdom, Ireland, France, Germany, Finland and Italy providing local and European representation as well as direct representation rights in The Netherlands, Belgium, Norway, Monaco, Switzerland, Sweden, and Denmark along with client liaison offices in the United States. Murgitroyd & Company now ranks among the largest groups of Patent and Trade Mark Attorneys in Europe — with over 75 Patent and Trade Mark Professionals and more than 230 staff.

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Solution Provided

Since we built the website over two years ago, traffic has gone up by 58% and social media activity that lead to direct visits to the website and vice versa has increased by 398%.  We have also managed to increase the direct contact enquiries from the website by 295%.  The homepage features clear calls to action and provides a visually stimulating insight into who Murgitroyd are and how they can help.  We are constantly striving to improve the website and introducing new techniques and technology to improve the functionality and user friendliness of the website.


Website URL

www.murgitroyd.com

 

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Lochwynd

Lochwynd

February 11, 2013  |  Blog, Portfolio  |  No Comments  |  Share

Company Profile

Founded in 1993, Lochwynd Limited has evolved to become a market leading contractor for comprehensive intelligent traffic solutions. By delivering a full Turn-Key Package and building strong, lasting relationships with clients, we have created an enviable reputation servicing Local Authorities, to some of Britain’s largest blue chip organisations.

Projects have been completed for numerous Clients within the UK including: The Highway Agency; The Scottish Executive; The Welsh Assembly; The DOE Northern Ireland; Jacobs; Balfour Beatty; BBES; WSP; Atkins; and Morrison Construction. International clients include AECOM, Abu Dhabi Municipality, DOT Abu Dhabi and; Ashghal Qatar.

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Solution Provided

 


Website URL

www.lochwynd.com

 

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Should company bosses monitor their employees’ use of social media?

July 3, 2012  |  Blog  |  No Comments  |  Share

The suspension of the Coventry Telegraph’s editor over his alleged misuse of Twitter this month is the latest in a series of social media related employee scandals that have made headlines this year.

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Facebook May Be Poised to Push the E-Commerce Button

July 3, 2012  |  Blog  |  No Comments  |  Share

Facebook’s transformation to an e-commerce hub might begin with something as simple as a “Want” button. “E-Commerce is important to Facebook, and if it wants to establish itself as a virtual marketplace for consumers and brands to meet and make connections, it will have to continue to develop new features,” said Gabe Donnini, data solutions engineer at Chitika.

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App Factory CEO says iPad 3 launch will be boost for app industry

March 9, 2012  |  Blog  |  No Comments  |  Share


The announcement of the launch of the new iPad 3 will be a boost for app businesses across the UK according to the Chelsea Apps Factory boss Mike Anderson.

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